Experience:
Campaign Ops and Traffic Specialist
True Media (Sandbox Agency Partner)
January 2019 to Present
• Manage digital and print media campaigns for Sandbox Agency clients.
• Provide hands-on execution of campaign set-up, optimization, and analysis of digital media campaigns for Sandbox Agency clients.
• Take responsibility for ensuring that digital media campaigns deliver superior results.
• Issue monthly and/or post campaign reports and works with digital project manager to provide key observations on effectiveness of digital campaigns as requested.
• Responsible for the accuracy and timeliness of traffic instructions for print, digital, and broadcast ads.
• Coordinate with appropriate staff members and media to insure the correct creative for clients runs on time.
Media Coordinator
Sandbox Agency
October 2016 to January 2019
• Coordinate and manage activities necessary to accomplish assigned projects
• Assist in traffic/coordination of digital, print and radio advertisements
• Handle client communication on media requests for print, radio, digital and outdoor
• Assist in monthly/annual client reports as needed
• Create media plans, facilitate media buying and process invoices
• Assist in the coordination and preparation of client presentations
Media Coordinator
Gragg Advertising
September 2015 to October 2016
• Support the media department in its efforts to serve the clients’ needs in a responsive, efficient, effective and accurate manner.
• Assist the media planner/buyer in the strategic and proactive execution of television, radio, print, online video and online radio buys as well as text blast deployments.
• Establish and maintain goodwill and working relationships with media vendors.
• Manage project status documents and daily assistance for assigned clients, including responding to correspondence, tracking project deadlines, coordinating with internal agency departments.
• Build media buys for clients under the close supervision of department manager.
• Responsible for gathering and assembling all analysis needed in the development of reports, plans, and strategies.
• Regularly attend meetings and client updates and provide feedback as needed.
Media Planner/Creative Strategist
Advanced Advertising Strategies
Northwest Missouri State University
Mass Communication Department
January 2013 to May 2013
• Communicated with client on regular basis to determine budget and goals for campaign.
• Re-branding for Mozingo Lake Recreation Park in Maryville, MO.
• Researched, planned and bought media (TV, Radio, Print and Outdoor).
• Worked with service team and creative team to develop advertisements prior to deadlines.
• Planned and hosted re-opening event.
• Involved extensive teamwork on daily basis.
• Presented at local City Council meeting and at NWMSU academic awards ceremony.
Knowledge:
• Google AdWords Mobile Advertising Certified June 2016
• Google AdWords Fundamentals Certified May 2016
• Microsoft Excel, Word, and PowerPoint
• Google Campaign Manager ad server
• Reporting from Google Analytics
• Media planning and buying
• Apple operating system
• Adobe Creative Suite
• Project management
• Detail oriented
• Analytical thinking
• Working as a team
• Problem solving
• Meeting deadlines
• Organization
• Collaboration
• Branding
Education:
Northwest Missouri State University
Bachelor of Science in Applied Advertising
Minor in Commercial Agriculture
President's Honor Roll Spring 2013
3.35/4.0 GPA
Graduated in May 2013
Involvement:
Member, Kansas City Interactive Marketing Association (KCIMA)
Member, American Advertising Federation of Kansas City (AAFKC)
Presenter of "Brand Yourself"
AdInk (Student Advertising Club)
• Two year member of AdInk
• First time student presenter at the Advertising Federation of Kansas City's 2012 Career Day
• Presented at Northwest's 2013 Bearcat Leadership Training
Committee Co-Chair of Civic Service
90th Student Senate
• Four year member of Student Senate
• Coordinate blood drives
• Started new annual event, Bearcat Restoration
• Northwest named largest blood drive and earned Community Star Award
Campaign Ops and Traffic Specialist
True Media (Sandbox Agency Partner)
January 2019 to Present
• Manage digital and print media campaigns for Sandbox Agency clients.
• Provide hands-on execution of campaign set-up, optimization, and analysis of digital media campaigns for Sandbox Agency clients.
• Take responsibility for ensuring that digital media campaigns deliver superior results.
• Issue monthly and/or post campaign reports and works with digital project manager to provide key observations on effectiveness of digital campaigns as requested.
• Responsible for the accuracy and timeliness of traffic instructions for print, digital, and broadcast ads.
• Coordinate with appropriate staff members and media to insure the correct creative for clients runs on time.
Media Coordinator
Sandbox Agency
October 2016 to January 2019
• Coordinate and manage activities necessary to accomplish assigned projects
• Assist in traffic/coordination of digital, print and radio advertisements
• Handle client communication on media requests for print, radio, digital and outdoor
• Assist in monthly/annual client reports as needed
• Create media plans, facilitate media buying and process invoices
• Assist in the coordination and preparation of client presentations
Media Coordinator
Gragg Advertising
September 2015 to October 2016
• Support the media department in its efforts to serve the clients’ needs in a responsive, efficient, effective and accurate manner.
• Assist the media planner/buyer in the strategic and proactive execution of television, radio, print, online video and online radio buys as well as text blast deployments.
• Establish and maintain goodwill and working relationships with media vendors.
• Manage project status documents and daily assistance for assigned clients, including responding to correspondence, tracking project deadlines, coordinating with internal agency departments.
• Build media buys for clients under the close supervision of department manager.
• Responsible for gathering and assembling all analysis needed in the development of reports, plans, and strategies.
• Regularly attend meetings and client updates and provide feedback as needed.
Media Planner/Creative Strategist
Advanced Advertising Strategies
Northwest Missouri State University
Mass Communication Department
January 2013 to May 2013
• Communicated with client on regular basis to determine budget and goals for campaign.
• Re-branding for Mozingo Lake Recreation Park in Maryville, MO.
• Researched, planned and bought media (TV, Radio, Print and Outdoor).
• Worked with service team and creative team to develop advertisements prior to deadlines.
• Planned and hosted re-opening event.
• Involved extensive teamwork on daily basis.
• Presented at local City Council meeting and at NWMSU academic awards ceremony.
Knowledge:
• Google AdWords Mobile Advertising Certified June 2016
• Google AdWords Fundamentals Certified May 2016
• Microsoft Excel, Word, and PowerPoint
• Google Campaign Manager ad server
• Reporting from Google Analytics
• Media planning and buying
• Apple operating system
• Adobe Creative Suite
• Project management
• Detail oriented
• Analytical thinking
• Working as a team
• Problem solving
• Meeting deadlines
• Organization
• Collaboration
• Branding
Education:
Northwest Missouri State University
Bachelor of Science in Applied Advertising
Minor in Commercial Agriculture
President's Honor Roll Spring 2013
3.35/4.0 GPA
Graduated in May 2013
Involvement:
Member, Kansas City Interactive Marketing Association (KCIMA)
Member, American Advertising Federation of Kansas City (AAFKC)
Presenter of "Brand Yourself"
AdInk (Student Advertising Club)
• Two year member of AdInk
• First time student presenter at the Advertising Federation of Kansas City's 2012 Career Day
• Presented at Northwest's 2013 Bearcat Leadership Training
Committee Co-Chair of Civic Service
90th Student Senate
• Four year member of Student Senate
• Coordinate blood drives
• Started new annual event, Bearcat Restoration
• Northwest named largest blood drive and earned Community Star Award
